Introducing DeSo: A Blockchain for Social Media

It’s no secret that social media is changing the way we think about privacy and ownership of content on the web. In a time where social media is increasingly centralized, cryptocurrency and its value on decentralization have only accelerated the conversation around censorship, privacy, data protection, and creator monetization.

That’s why we’re proud to host DESO (formerly known as CLOUT) on the Exchange.

The DeSo blockchain (and the DESO cryptocurrency that powers it) aims to make social media an open utility for all rather than a privately-held monopoly for the benefit of some.

In the same way that Bitcoin’s decentralization has sparked transformation within the traditional financial system, DeSo will enable fairer models of content distribution, provide new ways for hundreds of millions of social media users to interact, and serve as a foundation for a decentralized social media ecosystem.

Find DESO on’s Exchange and learn more at

Note: CLOUT will also become DESO in the Wallet in the coming weeks. All balances and trades are unaffected.


Digital asset markets are unregulated and not currently governed by any specific UK, European or US regulatory framework. Digital currencies are not bank deposits, are not legal tender, and are not backed by the government. Blockchain Access UK Ltd’s products and services are not within the jurisdiction of the UK Financial Ombudsman Scheme, nor are they subject to the UK Financial Services Compensation Scheme, the US Federal Deposit Insurance Corporation or Securities Investor Protection Corporation, or any other non-UK or non-US governmental or government-backed protections.

Legislative and regulatory changes or actions in any jurisdiction in which’s customers are located may adversely affect the use, transfer, exchange, and value of digital currencies.

Introducing DeSo: A Blockchain for Social Media was originally published in @blockchain on Medium, where people are continuing the conversation by highlighting and responding to this story.

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